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Service and relationships are the core of SuperSonic Events. Since opening its doors in March 2002, Jeff Yackel/VIP Entertainment has booked acts including founding Earth, Wind & Fire guitarist Al McKay, American Idol Ruben Studdard, Kool & the Gang and Band X. We also booked the touring production of the critically acclaimed Las Vegas show “The Rat Pack Is Back!” into theaters across the U.S. for two years, and we’ve worked with a foundation facilitating cultural exchanges with China. We have provided entertainment for the Home Depot, Delta Airlines, AFLAC, the Georgia Association of Convenience Stores, Reynolds Plantation, Callaway Gardens, TPC at Sugarloaf and many, many others. A musician himself, Jeff started SuperSonic Events because he wanted to create a service-driven agency to provide the best talent for every event with which he was involved. He began working as an agent in 1987 and joined East Coast Entertainment in 1990, where he booked renowned performers such as the Beach Boys, Lyle Lovett, Jim Belushi, Lionel Ritchie and many others. Despite being a responsible businessman and becoming a proud father in April 2008, Jeff continues to play bass with well-established musicians and veterans of the industry.
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